Kolkata, Saturday, 6th April 2019: Bengal is synonymous with a rich cultural heritage that reflects in its literature, cuisine, music, painting and much more. Bengal’s sartorial legacy of weaving, embroidery and stitching and traditionally blossomed under the patronage of its royalty. Krishti, a designer boutique has been recently inaugurated at Jodhpur Park to celebrate the vintage of Bengal’s culture. Fashion is a way of life and style, it is manifestation. Together they reflect culture and thus Krishti endeavours to showcase stylised life for everyday and every sphere to create a unique experience. The Bengali New Year is indeed the most opportune moment to launch a boutique, quintessentially Bengali in spirit. The store was launched by the popular Tollywood actor Aparajita Adhya along with Dr. Abhijit Banerjee, Dr. Parbati Banerjee andMr. Sudarshan Ray the co-owners of the store.
Bengali women are known for their elegance and sense of fashion. The way they drape their sarees is uniquely stylish. The history of sarees dates back to the age of Mahabharata. It is, in fact, the only surviving unstitched garment from the past. Bengalis cherish their sarees with great fervor.
‘Krishti’, the Designer Showroom exhibits a pristine and elegant collection of designer sarees. It is a blend of traditional and contemporary designs. The 600 sq ft. Showroom will showcase its finest collection from not only Bengal but from Pan India and the adjoining Countries. The premium range of products include Dhakai, Bomkai, Kantha Stitch on Matka, Kantha Stitch on Ghicha, Kota, Ghatchola, Begumpuri, Kotki on cotton, Kotki on Silk and a special product Tussar Patachitra Saree.
The man behind the whole conceptualisation and visualisation of Krishti is Dr. Abhijit Banerjee, a doctor by profession but nurtures his deep passion for art and designs. Dr. Banerjee was present on the occasion and said, “I was always fascinated by colours, patterns and designs. When at the request of my friends, I dabbled with designs to be printed on tees for our annual school reunion; an idea began to take roots in my mind. I shared it with my wife Parbati, who too has passion for sarees and fabrics. Our joint endeavour gave birth to Krishti, which is to serve as an outlet for our creative ideas, in conjunction with the wonderful creativity of the artisans and craftsmen of our country. I intend to bring under its ambit not only garments but also new range of products, touching all spheres of our life and hence the tagline “Style and Lifestyle”.
Speaking on the occasion, DR. Parbati Banerjee, co-owner of Krishti said, “I always got inspiration from our mom’s wardrobe. When I grew up I inherited my mother’s taste for sarees. I myself have a decent collection, procured from all over India. Wherever I visit, I reach out to the artisans and ask them to weave as per my designs. When my husband sprang up with the idea of Krishti I took it seriously and today we are here with a wide range of designer sarees, which we have picked from all over India. We welcome all to our showroom. Here, we promise, there will be something for everyone.”
In the coming years Krishti plans to expand its presence globally. The product line will be enhanced by adding Men wear, Kids wear, Pillows, Cushions, pillow Cases, curtains and carpets.
