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Episode 1 – Exploring OOH Advertising with Promita Saha Kha – The Hustle Podcast

In Episode 1 of The Hustle Podcast, Utsav Bhanja sits down with Promita Saha Kha, Director at Karukrit, for a conversation around Out-of-Home advertising...
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Advertising

Hindustan Unilever’s Lakmé, Pond’s, and TRESemmé Unite for Groundbreaking ‘Karwa Beauty’ Digital Campaign

In a remarkable collaboration, Hindustan Unilever (HUL) has brought together three of its most iconic beauty and personal care brands—Lakmé, Pond’s, and TRESemmé—for the...
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Advertising

Top 5 Advertising Mistakes New Companies Make

Advertising is an essential component of any business's success, especially for new companies looking to establish their presence in the market. Effective advertising can...
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Advertising

Reshaping Outdoor Advertising: The Digital Revolution Takes Center Stage

In the world of advertising, the transformation brought about by digital technologies has been nothing short of revolutionary. Traditional outdoor advertising, once dominated by...
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Advertising

Augmented Reality in Advertising: Bridging the Gap Between Real and Virtual Worlds

Advertising has come a long way from static billboards and print ads. In today's rapidly evolving digital landscape, marketers are constantly seeking innovative ways...
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Advertising

Video Advertising: The Secret Weapon for Driving Sales and Increasing Brand Awareness

Video advertising is one of the most powerful forms of advertising available today. It is visually appealing, emotionally engaging, and highly effective at driving...
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Advertising

What is the future of content marketing?

According to a research forecast by Technavio, the content marketing industry would have  reached a mind-boggling $412 billion by 2021. This was said a...
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WhatsApp May Soon Bring iPhone-Style Chat Previews to Android Without Triggering Blue Ticks

WhatsApp could soon introduce a convenient way for Android users to read messages without opening a conversation or triggering...
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Business

Ambuja Neotia Plans ₹27,000 Crore Hospitality Expansion Across West Bengal With IHCL

The investment will strengthen the state's tourism infrastructure across seven destinations, alongside the launch of two AltAir House –...
Internet & Apps

Google Chrome 157 Arrives With 213 Security Fixes, Including Seven Critical Vulnerabilities

The latest browser update addresses security issues across multiple components, with a gradual rollout underway for Windows, macOS, Linux...

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