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Hindustan Unilever’s Lakmé, Pond’s, and TRESemmé Unite for Groundbreaking ‘Karwa Beauty’ Digital Campaign

In a remarkable collaboration, Hindustan Unilever (HUL) has brought together three of its most iconic beauty and personal care brands—Lakmé, Pond’s, and TRESemmé—for the...
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Top 5 Advertising Mistakes New Companies Make

Advertising is an essential component of any business's success, especially for new companies looking to establish their presence in the market. Effective advertising can...
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Reshaping Outdoor Advertising: The Digital Revolution Takes Center Stage

In the world of advertising, the transformation brought about by digital technologies has been nothing short of revolutionary. Traditional outdoor advertising, once dominated by...
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Augmented Reality in Advertising: Bridging the Gap Between Real and Virtual Worlds

Advertising has come a long way from static billboards and print ads. In today's rapidly evolving digital landscape, marketers are constantly seeking innovative ways...
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Video Advertising: The Secret Weapon for Driving Sales and Increasing Brand Awareness

Video advertising is one of the most powerful forms of advertising available today. It is visually appealing, emotionally engaging, and highly effective at driving...
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What is the future of content marketing?

According to a research forecast by Technavio, the content marketing industry would have  reached a mind-boggling $412 billion by 2021. This was said a...
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Ripple Effect: How US Tariffs on China Could Impact India’s Economy

New Delhi, May 5, 2025 — As trade tensions between the United States and China escalate with Washington imposing...
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Post-Pahalgam Retaliation Derails Pakistan’s Industrial Growth

The aftermath of the deadly terrorist attack in Pahalgam last month, which claimed the lives of 26 Indian security...
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Apple Reveals the iPhone 16e with A18 Chip

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