A retailers’ meet was held by Eeva Lights Pvt Ltd, an LED lighting products manufacturer and marketer based in Kolkata on Saturday, January 13, 2018 at Howrah with the company’s distributor Sherya Enterprise.
Eeva Lights currently deals in LED products like bulbs, panel lights, panel surface lights, tube lights, spot lights, flood lights, solar lights and street lights. The meet was an awareness programme for the zonal retailers about the currently available products and also to propagate an idea of the future prospects of introducing other products in a similar market segment.
Watch the product showcase video here: EEVA LED Lights Showcase 2018
An authorised distributor certificate was handed over to Mr. Arup Ganguly of Sherya Enterprise by Ms. Neeru Gadia, Managing Director of Eeva Lights Pvt. Ltd. The retailers were also briefed about marketing strategies, consumer growth initiatives and scalability options to be undertaken by the company in the times to come to ensure a larger market share for the brand.
The company launched its Make-in-India initiative to manufacture LED lighting products and offer consumer pocket-friendly modern lighting solutions, in July 2017 (read full report from July). With a steady penetration in various markets of Kolkata, Eeva Lights has already started building a base with its good quality products and warranty services.
Managing Director of the company Ms. Neeru Gadia said, “our products consume less amount of energy and provide more illumination in the same wattage as compared to products by other companies in the same segment. People often think more wattage means more light but the company with help of its technical team has made the retailers understand that this is a widely spread misconception. More light output can be given in the same amount or less amount of wattage. In LED, lumen is what matters and we are working to provide more lumens per watt as compared to other companies in the market so that the consumers can get maximum benefit from the same wattage in a lighting product. And with the retailers’ support, we are sure to make the concept about LED clear to people and reach out to more households and commercial spaces with our products.”