Signify (Euronext: LIGHT), today announced that it is launching fans in India, marking its first-ever entry into this huge market segment. The new products will be launched under the Ecolink brand, which was launched in India in 2019. With its latest offering, the company is focusing on value-conscious buyers seeking high-quality products at affordable prices.
This is the first time that the company is expanding its product portfolio beyond lighting and switches in India, thereby tapping into the larger electrical goods market. This is a definitive step in the company’s strategy to build a strong electrical brand that will help open new opportunities to increase its top line and expand its share of wallet in the new home segment.
EcoLink’s current portfolio features more than 300 lighting products, offering a wide range of consumer and professional LED products and luminaires at affordable prices. These lighting products are equipped with the revolutionary VoltSafe Technology, designed to withstand drastic voltage fluctuations that are common in Indian households.
The newly launched range of EcoLink fans features more than 36 products in the ceiling fans category. Based on the company’s strong understanding of Indian consumers and market conditions, these fans are equipped with features like heavy copper motors and EasyClean technology. The heavy copper motors offer high speed and durability, while the EasyClean technology offers ease of maintenance. The company will further expand its fans range with new products featuring energy-efficient brushless direct current(BLDC) technology, silent fans with ABS blades, and other categories over the next few months.
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