LifestyleFoodRise of matcha tea and innovation with it in...

Rise of matcha tea and innovation with it in forefront


The Matcha Green Tea Powder is grown up in Japan and is a ceremony tea. Matcha is basically a food that comprises of finely grinded whole tea leaf powder. Unlike regular tea that is poured in hot water due to which some of its nutrients remain in teabag or pot, the matcha green tea powder is mixed with cold or hot water and that gives the benefits of whole tea leaves. The growth of the matcha green tea powder is primarily driven by growth in health consciousness among people about healthy beverages. However, the high cost of matcha tea may pose a challenge to the growth of the market. But its health benefits, such as cancer-fighting, anxiety issues, heart problems, weight loss, and immunity-boosting properties make it beneficial for all.

Innovation in different food with matcha

Sprinkle matcha powder over ice cream, in pancakes, batter of cakes, cookies, in homemade pasta dough, salad dressing, or into marinade and smoothie recipes. You can also use it in bread by adding two teaspoons of matcha powder for every cup of flour.


In every way, it will pamper your taste buds and keep you for life. After Dalgona Coffee, Tea-Lovers rejoice as whipped Matcha Latte storms social media. Tea-lovers and health-conscious individuals have taken the level a bit higher with a brand new whipped Matcha latte.


Consumption of one cup of Matcha is considered to be the equivalent of ten cups of loose-leaf green tea. When loose-leaf tea is steeped, the infused leaves are discarded thus greatly augmenting the health benefits. When you drink Matcha green tea, you ingest the entire leaf and receive 100 % of the nutrients of the leaf.



Regular consumption of Matcha also has an effect on reducing LDL cholesterol. Studies also indicate that Matcha is effective in lowering high blood pressure which a cause for cardiac arrest.

Antioxidants present in Matcha tea are great for supporting skin’s health and radiance by reducing inflammation and protecting it from free radicals that could contribute to skin aging thus protecting youth. Further, Matcha contains four times more vitamin A-rich carotene than carrots and nine times more than spinach.

Text by: Adrita Roy, IBTN9

Follow IBTN9




Almost Famous Podcast – Dhrity X Utsav – EP02

Welcome to the Almost Famous Podcast (Episode 2) in conversation with Kolkata's rising fashion model Dhrity Chakraborty and Utsav...

Exciting New Episode of Almost Famous Podcast Features Kolkata’s Rising Fashion Model Dhrity Chakraborty

The latest episode of the Incfrog Media presents "Almost Famous Podcast" is now live on IBTN9's YouTube channel, promising...

Almost Famous Podcast – Ayush X Utsav – EP01

Welcome to the Almost Famous Podcast (Episode #1) in conversation with Kolkata's rising content creator Ayush Biswas & our...

How to Download Digital Voter ID Card Online before Lok Sabha Elections 2024

Easily apply for and manage your digital voter ID card provided by the Government of India before the Lok...
- Sponsored -spot_imgspot_img

The Future of Sustainability in Business & Why its Indispensable

In this article, we're going to explore the future of sustainability in business. We'll talk about the challenges businesses...

On the Future of India’s Travel and Tourism Industry with Satish Khanduri

From vibrant tulips to delicate cherry blossoms to surprisingly tough orchids, flowering plants cover the planet. Travellers travel from...

Must read

Almost Famous Podcast – Dhrity X Utsav – EP02

Welcome to the Almost Famous Podcast (Episode 2) in...
- Sponsored -spot_imgspot_img

You might also likeRELATED
Recommended to you