Aligned with its new Vision and in continuation of its focus on customer-delight and product innovation, Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has launched a new edition of the iconic Splendor motorcycle – the Splendor+ Black and Accent.
A first-of-its-kind initiative in the motorcycle category, the Splendor+ Black and Accent can be customized with the graphics of customer’s choice at the time of purchase.
The unique concept is a result of the company’s innovative ‘Hero Co-Labs’ contest. As part of the contest, participants from across the country created graphic design themes for the Splendor+ motorcycle. Out of the thousands of entries, the top 3 designs have been put into production.
These three designs are now be available to customers to choose from and have one of them installed on their new motorcycle. Customers can choose to purchase the motorcycle without any graphics as well.
Launched on April 7, 2020, Hero Co-Labs provided the ideal platform to enthusiasts, brand fans, students and professionals to showcase their creativity and design skills. The Challenge received over 10,000 registrations and the results were announced on May 16, 2020.
Malo Le Masson, Head of Strategy, Hero MotoCorp said, “This is an excellent example of Hero MotoCorp’s new Vision and Mission of moving ahead with a collaborative approach and achieving synergy between the digital and physical world. Within five months, we have put the winning designs, from the contest, into production and made them available to our customers. We will continue to bring more such creative initiatives in the future.”
