Kolkata, May 31: Big Bazaar infinite connect with Bengal’s cultural and social mainstream will get a tasty treat this Jamai Sasthi, as the brand launches it Jamai Srestho campaign to find out ‘The Suitable Son-in-Law’ of Bengal.
Tollywood’s heartthrob Abir Chatterjee launched the campaign today appearing in his #Panchavatar style showcasing the five kinds of Jamais. He is seen in his Jinchak, Jazzy, Jaank, Jomat and Jomkalo avatar as FBB brings a wide array of collection to match each style and character of Jamai from Bengal.
The in-laws are requested to come out in numbers and nominate your Jamai as #JamaiSrestho and get richly rewarded.
“This is a fabulous idea. It is quite fun. There is this secret rivalry between mother-in-laws as to whose son-in-law is better. Now is the time to nominate him and show the world he is the best man in your family,” said Abir Chatterjee, who is the face of the campaign.
“We have always connected with the masses in Bengal. We are a people’s brand and really hope that everyone has a happy and tasty Jamai Sasthi and if Big Bazaar can contribute to making it a bit more exciting with this campaign then why not. Come, nominate, win and show the world your Jamai Srestho,” said Raj Banerjee, Marketing Head, Big Bazaar and fbb.
Contest begins from June 1st and closes on June 10th.
Also, this Jamai Sasthi, Fbb-Big Bazaar will showcase their range of fashion collections to celebrate Jamai Sasthi in Bengal. Shoppers will get Rs 1000 cash back on shopping fashion for Rs 2500.