Instagram introduced new elements with a refreshed visual identity. The new system is designed to embrace continued evolution to help the platform create more immersive and inclusive experiences for the community.
Instagram stated on their official blog:
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“The gradient is reimagined with vibrant colors to make it feel illuminated and alive, and to signal moments of discovery.”
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“Our new typeface, Instagram Sans, is designed with our heritage in mind and includes multiple global scripts.”
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“Our new layout and design system is content-forward and celebrates creativity, simplicity and self-expression.”
The new “always in motion” gradient and a new typeface, are the major additions in the new update.
The vibrant gradient was reimagined using an innovative 3D modeling process to make it feel illuminated and alive. The Instagram gradient, made up of the brand colors, is the foundation of Instagram’s complete color system. Through illumination, the gradient signals moments of discovery in marketing, logo and even in-app as seen in Create mode, stickers and Instagram Story rings.
On the other hand, the Instagram Sans typography – as per Meta, is inspired by the design elements their community sees every day — the Instagram logo and the wordmark. From billboards to websites, the new typeface highlights Instagram’s distinct identity.
You can explore more on the new visual updates on the following link:
https://about.instagram.com/brand
