Film

Film Federation of India moots a formula for a reinforced PPP with GoI towards boosting footfalls in cinema houses

creating more jobs, realising the industry’s true potential as a contributor to the national economy and expanding its footprint and strengthening its presence in India and across the world.

The newly elected Executive Committee of Film Federation of India (FFI) met in Delhi today to take up some urgent burning issues that have been plaguing the Indian Film Industry for quite some time now, such as, greater industry representation in Government bodies, more screens, restoring and rejuvenating single screens, localised Animal Welfare Board offices, boosting film tourism and more…all on FFI radar; but first and foremost, reclassifying the Indian Film Industry!

Reclassifying the Indian Film Industry
Do you know that in the Government annals, the Indian Film Industry is seen as a Sin Industry, in line with beedi, tobacco, alcohol among others. This archaic classification has made the industry a ready and easy target for taxation. In the new GST regime, Luxury goods and Sin goods are taxed at highest rate of 28%.

It is only recently the Government has relaxed its stand and decided to lend a helping hand to the Industry in the form of a) partially relaxed GST on tickets b) intent to create a Single Window Clearance for the industry and c) willingness to working jointly with the industry to curb piracy.

“FFI has always been a pro-active organisation and worked together with the Government of the times since its inception,” says President Firdaus ul Hasan, “and is more than willing to constructively help support and complement the Indian government in its efforts to strengthen Indian cinema”.

Piracy
One of the primary reasons for piracy is lack of easy access to the latest films.
India certified nearly 2000 films in 2017-18, bare 600-700 films made their way to cinema halls and those that did had restricted access due to lack of shows and unrestricted ticket prices in states like Maharashtra.

India needs 30,000 screens has less than 10,000.
Save the Single Screens
Make conversion to multiplexes easier
We need to immediately arrest the closure of Single Screen theatres and making norms easier for converting urban single screens to multi-screen hubs. We need tax holidays and rebates together with reduced custom duties and the like to enhancing footfalls with affordable ticket pricing.

Indo-Bangla Film Awards
Indian movies are extremely popular in all our neighbouring countries. But in most of these countries there is no proper-lateral agreement in place for import, distribution and exhibition of Indian films, hence pirated copies find their way to these markets. For example, in Bangladesh our movies are very popular yet they are not screened in theatres. We have to begin a process to change this,” Mr Hasan said. As a part of this effort to address this an Indo-Bangla awards ceremony is being planned in October this year where actors, directors and producers from both the countries will be honoured for their contribution and a favourable atmosphere created for Indian movies.

Global Cinema Festival
Strangely enough, good cinema is not easily available in India, too. Consequently, FFI plans to organise an international film festival in a city other than the big metros to promote movies and the region for tourism and investment from film fraternity for shooting purpose. Animal Welfare Board
Another issue is that of the Animal Welfare Board.  While FFI understands the importance of the Board, its operation out of Haryana makes the process of seeking compliance entangled and lengthy considering that nearly 2000 films go for certification every year. Hence, FFI proposes that at least two members of the film fraternity be incorporated in the Board so that they can explain the process of using animals and also take into cognizance the care and difficulties. It further proposes that like the censor boards in each region, an Animal Welfare Board be opened along with it so that it can be gathered at one go along with CBFC certificates.

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