Friday August 17, 2018: As part of her commitment to ethical fashion and to celebrate the third year anniversary of her clothing label “Protha”, renowned artist Lopamudra Mitra launched a new range of men’s wear collection called “Purush” on Friday August 17 at her Lake Gardens boutique. Giving her company at the launch were artists Joy Sarkar and Srikanta Acharya along with Arna Seal.
Lopamudra Mitra said, “I am very happy to launch Purush, men’s wear collection at Protha adding to the already existing women’s wear collection. This has been a dream come true for me because now I feel the range is complete with something for both the genders. I believe in our traditional weaves and the beauty of organic fabric which make you feel connected to the earth and nature. As an artist, I love harmony in everything that I do and my clothing label will always reflect that.”
For a man who is stylish, smart and endorses sustainable fashion, the hand crafted and light weight collection of shirts is a must-have in the wardrobe. “Purush” is stitched out of two kinds of organic cotton which is eco-friendly, comfortable and promises to last for the long run. The kala cotton shirts are in block print shirt. They are durable and stretchable and are priced at INR 900 onwards. Kotpad cotton is a vegetable-dyed fabric and originates from the Koraput district of Odisha. The Kotpad printed shirts are made of handloom fabric with natural colour and costs INR 1290. The wide variety of shirts are available in all shades and sizes starting from medium to extra large and looks perfect on all age groups.
Joy Sarkar said, “Purush is a collection of shirts that I would personally buy because it is very smart and can be worn both casually and for formal occasions. The colours are vibrant and cool and I think all men will be able to carry it. It’s also very affordable, something which not many brands can boast of.”
Echoed Srikanta Acharya, “Lopamudra is a very creative person and I am elated to see how she has fused aesthetics and environment friendly elements into her new men’s wear collection, Purush. I love all the shirts and I am definitely buying a few shirts for myself.”
With a conspicuous presence of heritage and tradition in its collection and an attention to detail and quality, the brand philosophy is rooted in a tradition of eclectic Indian style, taking classic forms and adding a twist of eccentricity. “Purush” is a playful mix of prints and colours which are unique, organic and perfectly suits the tropical climate.