In a path breaking move a single music album and a TVC was launched to mark one of the most unique events of this year’s Durgotsav – Durga Darshan.
Durga Darshan, conceived by the Dhulaiwala Group, is the first ever app based red carpet pandal hopping for 21 marquee pujas from the North to the South of the city. To mark the occasion a single was released. The theme of the single is to catch the fun time during Durga Puja with an excellent hook line—“Dhankurkur Dhankurkur baddi bejeche; chol mayer sathe selfie tuli pujo eseche”
Music and lyrics have been composed by Savvy. Nakash Aziz and Ujjaini have lent their voices to the hip shaking number. “This is one of the best Puja songs I have composed. It has a fun lyric, a dharakta beat and the music purely Indian making it the essential puja song,” Savvy said. The single has been released by Jackson Records.
This is not all, the group has also launched a TVC made by acclaimed director Riingo Banerjee. The Durga Darshan TVC is a situational advertisement that harps on the seven star facilities that Durga Darshan provides through larger than life slices from everyday activities.
The institutional advertisement of Dhulaiwala talks about the facilities that the group will provide being the first Laundromat to arrive in India.
The 21 pujas associated with Durga Darshan are: AK Block Salt Lake, FD Block Salt Lake, Ghasbagan Howrah, Bose Pukur Sitala Mandir, Tata Barowari, Ballygunge Cultural, Kakurgachi Mitali Sangha, Singhi Park, Badamtala Ashar Sangha, Sreebhumi, Chetla Agrani, Dum Dum Park Tarun Sangha, Lebutala Park Sealdah, Jodhupur Park 95 Palli, Behala Friends, Babubagan, Bhawanipur Abasar, Santoshpur Lake Palli, Beliaghata 33 Palli, Ahiritola Sarbojonin and Mudiali.