BusinessAutomobileMahindra's XUV line-up is all set to add more...

Mahindra’s XUV line-up is all set to add more options


The Indian automobile manufacturer Mahindra & Mahindra Ltd is well known and popular for their adventure-ready vehicles. Cars like the ‘Bolero’ which can serve all kinds of purpose and is here for more than 2 decades. But people wanted more and this Scorpio was born in 2002. However for people who like to take the full-on adventure rides! Mahindra answered by making the ‘Thar’ a decade after Bolero’s launch and yet the company’s new beast was in the final development stage and XUV-500 was launched in 2011. As soon as the’Cheetah’inspired SUV was introduced in Indian markets people just fell in love with the new vehicle. Following the success story, Mahindra is now in plans of launching other XUV siblings. As recently the automobile manufacturer has trademarked various XUV monikers.

The XUV badge might be transformed into series as a trademark for the following names XUV-100, XUV-400, XUV-700, XUV-900 were registered. The reason for listing multiple names is customary among car-makers as it keeps options as well as keeps off the rivals from using similar names. But this kind of action also generates multiple speculations among automobile enthusiasts. Till now the only confirmed name is XUV-700, while the XUV-500 will also be launched with new updates and it will be great if there is a 7seat variant for XUV-500.

However the XUV-900 could be reserved for the 7-seater and the XUV-100 might be given to the most compact XUV yet. The automobile manufacturer will launch the new next-gen SUV with the new XUV-700 badge in around July to September and the XUV-500 will remain a 2-row SUV. If Mahindra manages to make a new 7-seater version of XUV at a reasonable price, others will definitely feel the heat. As personally, I would prefer a 7-seater SUV over a 5-seater, as it is always good to have options. As for the XUV-100, the speculations are that it might replace the KUV-100, and this vehicle can rival Tata’s HBX on a similar platform.

Text by: Sanjay Saha, IBTN9

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