‘Sharad Sundari’, as we all know, is a very popular and much-awaited annual hunt for the face with the most festive look during Durga Puja, and this year, it is on its 8th-year run.
And this year Shyam Sundar Co Jewellers Sharad Sundari was presented In Association With Khukumani and Powered by Department of Culture Abu Dhabi and Parul Academy with the support of Techno Global Hospital, 6 Ballygunge Place, Surojit Kala, Bhaskar Sriniketan, Fauji Bhai, Shatabdi, Unus, Greynomad, Artage, The Dreamers, Red FM, Cakes, The Wise Owl, Tangerine & Resource Indica.
At the finale, the 12 finalists were presented on stage and – after two rounds of walking the ramp and facing the audience – were judged by an eminent panel which decided on the winner of the Sharad Sundari 2020 title, two runners-up and the ones with winning eyes, skin, smile, confidence, spirit, enterprise and special talent while social media friends and followers decided on the most ‘liked’ online. The winners are Kirtika Singh( 1st), Dona Mondal( 2nd), Udeesha Singh ( 3rd), Sharad Sundari Tripura 2020 Sutirtha Debnath.
The winners were, understandably, in a state of disbelief but said it all with their winning look as they faced endless clicking of cameras and requests, by the paparazzi, for reactions.
“Sharad Sundari started as a dream initiative to add a new dimension to all the celebration of the festive season and provide a platform for young girls with stars in their eyes”, said Arpita Saha, Director, Shyam Sundar Company Jewellers, “and, today, we are really happy to see that it has lived up to that promise and has grown into a very popular and much-awaited annual hunt for the face with the most festive look during Durga Puja”.
“This year the preparations for ‘Sharad Sundari’ started with a challenge”, added Rupak Saha, Director, Shyam Sundar Company Jewellers, explaining, ” Covid-19 restrictions posed many a problem but we managed to convert it all into an opportunity by reinventing the format and opening the flood gates of response by going online.”
The Shyam Sundar Co. Jewellers Sharad Sundari 2020 winners will feature in an advertising campaign for the popular jewellery brand which will launch them in the world of beauty, glamour and fashion.
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