‘Paradise Advisor’ brought out by beer brand ‘Corona’ is intended to promote eco-friendly endeavours for sustainable travelling along with accommodation with the help of natural resources. This platform is based on Colombia for now and aims at making the process of finding trips easier.
Since Colombia was one of the most hit countries in this unfortunate pandemic situation, with losses of around 1.2 million dollars. Paradise Advisor is going to help reactivate its tourism industry and initiate other recovery procedures maintaining COVID protocols altogether.
Getting to know about the trends, businesses have started taking a leap of faith with various ideas to revive the dying sectors during the pandemic prioritizing on consumer behavioural patterns and their purchases as well as environmental and social responsibility. Many businesses have banked on the latest trend of bringing about sustainable tourism.
Since the health situation is still unstable globally, in Colombia, the Centres for Disease Control and Prevention has a warning at the national level, where it is advised to avoid any kind of non-essential travel. With the help and support of local communities, practices, and innovations, Paradise Advisor is destined to achieve its goal of eco-friendly and sustainable tourism.
Text by: Ankita Dutta, IBTN9
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