Kolkata, January 22,2020: The celebrated Blenders Pride Fashion Tour unveiled a breathtakingly new face of fashion in its milestone 15th edition on Wednesday at the Royal Calcutta Golf Club in Kolkata. The tour commenced in Kolkata with acclaimed designer Anamika Khanna curating a breathtaking experience that highlighted extraordinary craft through magnificent designs. Adding to the grandeur of the evening were showstoppers Arjun Kapoor and Janhvi Kapoor, looking spectacular in masterpieces by Anamika.
The iconic 15th year of Blenders Pride Fashion Tour came with a path-breaking format with designer Ashish Soni as curator-in-chief, and an exclusive collaboration with the Fashion Design Council of India (FDCI).
The festivals of fashion at Blenders Pride Fashion Tour in Kolkata included segments such as the Collection Gallery, The Showcase and the Style Forum, each of which represented a whole new facet of fashion. The Collection gallery had an artistic display of 58 iconic pieces and was spread over three zones- Craft, Blend, Identity- including over 40 famed designers such as Kallol Dutta, Dev r Nil, Ayushman Mitra, Paromita Banerjee and Divya Sheth.
Industry stalwarts such as designer Anju Modi, photographer Anushka Menon, sports commentator Gautam Bhimani, designer Paromita Banerjee, Shamlu Dudeja of SHE foundation, Sunil Sethi of FDCI and Che Kurrien, Editor-in-Chief, GQ India came together at the Style Forum for an intellectual exchange of ideas in the fashion arena, focusing on the topic ‘How can traditional craftsmanship survive in the modern world’
Kartik Mohindra, Chief Marketing Officer, Pernod Richard India said, “In its 15th year of spearheading fashion in India, Blenders Pride Fashion Tour moves beyond conventional shows to become a celebration of all things fashion with a new vision. With its path-breaking format, the milestone edition of the tour aims to enhance the appeal for the youth and set the tone for innovation for years to come. The journey of ‘Pride’ that the brand undertook last year, continues to take centre-stage this year as well, to bring alive distinctive expressions of ‘Pride’. We are also thrilled to collaborate with the industry leader, FDCI, in its landmark year, to take the property to new heights, together with illustrious designers and artists from across the country.”
Pictures by- Amitabha Naskar
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