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Advertising

Top 5 Advertising Mistakes New Companies Make

Advertising is an essential component of any business's success, especially for new companies looking to establish their presence in the market. Effective advertising can...
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Advertising

Augmented Reality in Advertising: Bridging the Gap Between Real and Virtual Worlds

Advertising has come a long way from static billboards and print ads. In today's rapidly evolving digital landscape, marketers are constantly seeking innovative ways...
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Advertising

Video Advertising: The Secret Weapon for Driving Sales and Increasing Brand Awareness

Video advertising is one of the most powerful forms of advertising available today. It is visually appealing, emotionally engaging, and highly effective at driving...
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Bibek Debroy: The Visionary Economist Who Bridged Tradition and Modernity

The recent passing of Bibek Debroy on October 18, 2023, has left an irreplaceable void in India’s intellectual and...
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Almost Famous Podcast – Sudip Mukherjee X Utsav – EP03

Welcome to the Almost Famous Podcast (Episode 3) in conversation with eminent Bengali film and television actor Sudip Mukherjee...
Advertising

Hindustan Unilever’s Lakmé, Pond’s, and TRESemmé Unite for Groundbreaking ‘Karwa Beauty’ Digital Campaign

In a remarkable collaboration, Hindustan Unilever (HUL) has brought together three of its most iconic beauty and personal care...
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