June 2019: METRO Cash and Carry,India’s leading organized wholesaler and food specialist is commemoratingits 16 years of successful operations in Indiaand has flagged off agrand anniversary celebration for its 3 million small and independent business customers. METROcustomers will be able to avail massive offers in the 48 day long anniversary sale from 25th June to 11th August 2019.
As part of the celebration, METRO has introduced a campaign-‘Impossible DealsAre Back’ to offer attractive cashbacks, host of combo deals, ‘Buy One, Get One (BOGO)’ &, 50% off offers,INR 1 deal, Own brands mega deals and other exciting discounts in a phased manner on products available across its 27 wholesale stores.During this period, METRO is giving incredible anniversary offers like ‘5000 pe 5000’ – for a limited period, METRO customers will get additional benefits of up to Rs5000 across a multitude of categories.METRO is offering mega discounts on range of commodities, rice, pulses, apparels, electronic appliances, home furnishing, kitchen accessories, toiletries, luggage, FMCG brands, etc. METRO’s own in-house brands such as ARO, Fine Life, METRO Chef, METRO Professional, Rioba&Tarrington House will have additional benefits and discounts. METRO has also launched a ‘NimantranYatra’ to invite all its customers to its store to be a part of the celebration.
Commenting on the successful operational feat,Mr. Arvind Mediratta, MD&CEOat METRO Cash & Carry India said,“On our sixteenth anniversary, I would like to thank our 3 million small andindependent business customerswho have been part of our growth journey, and supported METRO to become the largest wholesaler in the country. Last year, we witnessed an overwhelming 1.2 million footfall across our stores, and we expect the footfall of customers to increase to 1.6 million this year.With our focus on driving sustainable and profitable growth, we are working consistently towards enhancing our understanding of local customer needs and providingtailored solutions, offers, assortment and services to them, in order to add value to our growing customer base.”
He further added, “Our purpose statement is being ‘Champion for independent business’ and we believe their success is our business i.e. the success of these independent businesses, traders and kiranas is the success of our business. We have been nurturing new and innovative ideas of countless SMEs and start-ups, to help curate an ecosystem of entrepreneurship in the country.”
Since its entry in India in 2003 in Bengaluru, METRO has built a strong brand equity and trust amongstits small and medium enterprise (SMEs) customers. Today,99% products that METRO sells are ‘Made in India’, locally sourced from SMEs and local suppliers to help fuel the independent businesses and entrepreneurial eco-system in the country. METRO is also leading the way in kirana digitization with great success and hashelped modernize operations of over 500 kiranas across the country.
Over the years, METRO has become synonymous with internationally benchmarked Quality & Food Safety, and is the first HACCP [Hazard Analysis Critical Control Point]-certified modern wholesaler. Today, METRO operates 27 wholesale distribution centers, catering to over 5000 suppliers, and has created over 14,000 direct and indirect jobs across the country.
