Kalyan Jewellers, India’s trusted and leading jewellery brand announced that it is making a foray into West Bengal, and will open three standalone showrooms in Kolkata in May. The company will launch all three showrooms on the same day with the objective of establishing a strong presence in Kolkata. The showrooms will open in Salt Lake, Gariahat and Camac Street. The Salt Lake showroom will be spread across 8,000 sq. feet whereas the Gariahat showroom will have 7,000 sq. feet of retail space. The Camac Street showroom of Kalyan Jewellers will be housed in the heritage building and will be spread over 10,000 sq. feet. The showrooms will feature Kalyan’s popular Polki, gold, diamond and precious stone studded jewellery designs from across the country. The showroom will have an exclusive section displaying Kalyan’s popular house brands such as Mudhra – handcrafted antique jewellery, Nimah – authentic heritage Jewellery, Anokhi – uncut diamonds, Apoorva – diamonds for special occasions, Antara – wedding Diamonds and Hera – daily wear diamonds and Rang – precious stones jewellery. Kalyan will draw from its repertoire of over contemporary and traditional designs to cater to the sensibilities of the local communities and will have selections for everyday as well as bridal wear and festive occasions.
T.S. Kalyanaraman, Chairman and Managing Director of Kalyan Jewellers said, “Kolkata has a rich cultural fabric and with its evolved and mature audience, we foresee a demand for both luxury as well as ethnic jewellery. Customers can look forward to choosing from Kalyan’s exquisite and intricately crafted designs, enjoying a world of privileges and a delightful shopping experience. We believe the brand’s relentless focus on quality, innovation and transparent pricing makes it a compelling proposition and augments Kolkata’s position as the jewel of the East”.
Kalyan Jewellers has been aggressively expanding its distribution network and is launching the three showrooms to capitalize on the growing resonance of Kolkata as an emerging retail hub and strengthen its national presence. The company is expanding its operations in the eastern part of the country and had made a foray into Bhubaneswar last year. Over the past two years, Kalyan Jewellers has nearly doubled its distribution footprint across the country and has also been expanding in West Asia.
Kalyan Jewellers is one of the most trusted jewellery brands in India and has developed a deep connect among its stakeholders with its brand promise of ‘Trust is Everything’. The company has been a pioneer to educate customers on the nuances of buying jewellery. It was among the first in India to introduce BIS hallmarking in gold and is credited with ushering transparency in a largely opaque and unorganized Indian jewellery sector. Kalyan Jewellers has developed a distinct image among consumers by smartly leveraging its brand ambassadors. Kalyan was the first jewellery brand to have a male as a brand ambassador, successfully defying the convention in jewellery marketing. The legendary Mr. Amitabh Bachchan is the company’s global brand ambassador. The company has in recent times signed the celebrated film personality Ms. Jaya Bachchan and leading style icon and actor Ms. Sonam Kapoor as its brand ambassadors.
