ArchivesIndiaThe three-day mega tourism event “Ladakh: New Start, New...

The three-day mega tourism event “Ladakh: New Start, New Goals” begins at Leh

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The Ministry of Tourism, Govt. of India in collaboration with the Department of Tourism, Administration of Union Territory of Ladakh, and Adventure Tour Operators Association of India (ATOAI) is organizing this event titled Ladakh: New Start, New Goals from 25th -28th August 2021. The objective of the event is to promote tourism to Ladakh as a tourist destination with a focus on aspects of adventure, culture, and responsible tourism. The event aims to provide indigenous product knowledge to the industry stakeholders and also a platform to local stakeholders for interaction with the Tour Operators/buyers from the rest of the country.

Lieutenant Governor of Union Territory of Ladakh Shri Radha Krishna Mathur spoke about the new tourism products that Ladakh can offer to the visitors such as Winter Tourism, Science-based tourism, etc. Shri Mathur added that cultural and heritage tourism has enormous potential in Ladakh to offer to its visitors. Shri Mathur also mentioned the carbon-neutral path for Ladakh that is being followed. He was happy to mention that Buddhist Chanting has been identified by UNESCO as an intangible cultural heritage of Ladakh. He appreciated the Ministry of Tourism for organizing this event.

Union Minister of Tourism, Culture, and Development of North Eastern Region (DoNER) Shri G. Kishan Reddy in his virtual address said that Tourism in Ladakh has seen immense growth in the last 40 years. Ladakh is the ‘Land of High Passes’, which has something to offer to every tourist from the bliss of natural beauty to adventure opportunities for trekkers, bikers, cyclists, climbers, etc. At the same, the monasteries of Hemis, Alchi, Thiksay make Ladakh a cultural and heritage hub. The Union Minister also mentioned that to leverage the huge tourism potential of Ladakh, the Tourism Ministry has launched the ‘Ladakh: New Start New Goals’ program and this is a platform that provides tour operators from other parts of the country and customers to interact with local stakeholders from Ladakh. Shri Reddy further added that Tourism Ministry has also prepared a ‘Ladakh Vision Document’ where all matters related to the development of Tourism in Ladakh are discussed in detail.

The Central government has also contributed Rs.23.21 Crore for Tourist Water Screen Projection Multimedia show and other tourist attractions and also developing Chaukihang Vihara Project under the PRASHAD scheme.  He expressed his belief that in places like Ladakh for tourism to develop the community partnership is very important. Shri Reddy stressed the need to develop overall tourism development along with focussing on creating a professional skilled workforce. The Minister stated that Tourism is one of the largest job creators in India. The Prime Minister has named Tourism as one of the 12 Champion sectors in the services Industry.


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