Seraphine – International maternity fashion label founded by French-born businesswoman and designer Cécile Reinaud plans to enter India in August 2018 at a high street mall in New Delhi. Seraphine is the leading international provider of fashion-led maternity clothes and is the favourite brand of maternity wear of the future Queen of England. The Duchess of Cambridge has worn the brand on many official occasions for every pregnancy. Kate wore a signature Seraphine dress for the first family picture of Prince George and in her latest pregnancy has been seen in public in dozens of Seraphine outfits, including on her Royal tour to Norway this year where she chose a lace dress from the brand to meet the King in Oslo.
Seraphine is also donned by other eminent royalty including Zara Tindall and the Princesses of Sweden as well as A-list celebrities including Jessica Alba, Gwen Stefani, Anne Hathaway and many more. With stores in London, Paris, New York, Dubai and Hong Kong clubbed with an international e-commerce platform, Seraphine is now ready to serenade the fashion senses of the would- be mommies of India.
In India, pregnancy does not anymore mean staying away from the limelight but on the contrary, a shift in the mindset has been witnessed where pregnant women want to showcase their happiness by playing dress up! Celebrities play an important role in influencing the fashion sensibility in India as recently major celebrities have enhanced the style quotient of their pregnancy by walking the ramp and flaunting their pregnancy curves. The brand will bring in a breath of fresh air in the current fashion scenario as there is no other brand which specializes in chic and comfortable maternity wear. Seraphine will definitely enable the fashion-conscious women of India to play dress up!
Seraphine offers stylish and modish designs which are ageless and can easily be worn post the pregnancy too. Seraphine’s classic and demure style crafted in finest quality fabric accelerates the style quotient of the would-be-mothers. The product portfolio includes coats, dresses, tops, sweaters, bottoms, swimwear, lingerie and accessories.
The international maternity wear brand was born out of a personal need when Cecile was working with an advertising company and had colleagues complaining about suitable bump-friendly clothes which can also be worn out of the comfort of the home. Gauging the natural instinct of a designer which Cecile had, she was then pestered by her colleagues to design maternity wear for them. She then amalgamated the design, fabric and threads to create maternity friendly clothes for her colleagues. Cecile then realised the potential of the maternity – wear and created the line of her own.
Seraphine has also won coveted industry awards including The Sunday Times Fast Track 100 and the Queen’s Award for Enterprise in International Trade 2015 and in India, the price will range from Rs. 500 to Rs. 20,000/-.
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