Complementing the National Pear Month and the ongoing #PearUpIndia campaign in India, Mumbaikars have yet another reason to cheer for the arrival of juicy and delightful USA Pears at a swanky newly opened store of Godrej Nature’s Basket at Worli.
L to R: Adam Branson (Senior Agricultural Attache), USDA, Jennifer A. Larson (Deputy Principal Officer), US Embassy, Jeff Correa, International Marketing Director, Pear Bureau Northwest, Lynsey Kennedy, International Marketing Manager, Pear Bureau Northwest and Sumit Saran, India Representative, USA Pears
USA Pears are among the world’s finest pears. Grown in Oregon and Washington where the right mix of volcanic soil, clean mountain water and warm spring and summer days, with cool nights, combine to produce some of the world’s finest pears.
Having adequate fiber in our diet is very important and its importance for digestive health is well known. However, pears’ fiber does a lot more than just encourage healthy digestive functions. Numerous studies also show that it helps reduce cholesterol levels, reduces the risk of coronary heart disease and even Type II diabetes. USA Pears are rich in potassium, Vitamin C and have absolutely no sodium or fat content, thus making it an ideal choice for any healthy diet.
Speaking on the occasion, Mr. Jeff Correa, Director of International Marketing for Pear Bureau Northwest remarked, “India is one of our most important market. We are delighted to partner with Godrej Nature’s Basket in bringing this wonderful fruit to discerning consumers. We will be promoting taste and health attributes of USA Pears to Indian consumers across the country through similar partnerships with media and retail.”
Reiterating the consumer positioning of USA Pears, Mr. Sumit Saran, India representative for USA Pears said, “India is one of the most important growth markets for USA Pears. Awareness about health and nutrition among Indian consumers is growing and these tasty USA Pears are a perfect addition to the fruit basket.”
Avani Davda, Managing Director, Godrej Nature’s Basket, said, “Godrej Nature’s Basket epitomises freshness and abundance which is brought alive through our retail experience and the produce we offer. Our flagship store in Worli, centered around the promise of “Daily Food Delights” is an expression of this. We are happy to partner with USA Pears, which are a natural and quick source of energy for modern day consumers.”
A wide array of colorful, delicious and tasty USA Pears is available at Godrej Nature’s Basket’s stores in Mumbai, Pune and Bangalore. You can also order them online on @ www.naturesbasket.co.in or through the Nature’s Basket Android and iPhone mobile application.
The Pear Bureau Northwest
The Pear Bureau Northwest was established in 1931 as a non-profit marketing organization to promote, advertise and develop markets for fresh pears grown in Oregon and Washington. Pears from these two Northwest states are distributed under the USA Pears logo. Collectively, Oregon and Washington comprise USA’s largest pear producing region. They produce 84% of all fresh pears grown in the United States and 92% of America’s fresh pear exports. The 1,600 growers and 73 packers and shippers represented by the Pear Bureau Northwest take pride in their ability to produce the finest USA Pears for the world market. Pear Bureau is represented in India by SS Associates, a food marketing firm based in Gurgaon.
About Godrej Nature’s Basket
Godrej Nature’s Basket is India’s pioneering and premium food destination from the 119-year young Godrej Group. Their beginnings were humble – what started in 2005 as a single store in Mumbai has now transformed itself into an omni-channel retail business. Godrej Nature’s Basket are present through physical retail stores across India in neighbourhoods, this combined with an online portal and a mobile application.
Powered by WPeMatico