Mafatlal Industries Limited the flagship company of the Arvind Mafatlal Group, had introduced a Holi special offer on School Uniform and Corporate Uniform fabrics through the Mafatlal online app (android based) on finished stocks. The special Holi offer was available only on March 23, 2016 (24 hrs).
Mafatlal Industries Ltd. generated a record online business of Rs. 32 crore by selling 41 lakh meters of School Uniform and Corporate Uniform fabrics within 24 hrs with Holi Special Offer.
Mafatlal has nearly 600 dealers using the app regularly and after this Holi Special Offer, the number of users who booked orders online increased to a whopping 1570 dealers/retailers. The number of hits from dealers/retailers on the site was around 6100. The online app was managed and operated by their all India stockiest M/s MAFATLAL ZEE Fabrics INC.
The objective was to promote and bring all Mafatlal dealers and retailers to online sales mode through the Mafatlal online app also available on mobile phones (android based), & soon it will be available for iPhone users.
Mafatlal Industries will close this financial year with a sales turnover of around Rs.1250 crores, out of this total revenue the school uniform and corporate uniform divisions of Mafatlal Industries share alone will be Rs.540 crores.