Press Releases

Asian Paints Launches Book of Colours 2016

Home is not just a place to stay but a feeling and a reflection of who you are and how you live. It is your sanctuary, a place where you start and end your day. From the moment one steps over its threshold, the home takes you on a journey and tells the story of the people who live in it. Keeping this in mind, Asian Paints has launched ‘Book of Colours 2016’ to accompany consumers in their journey of transforming their homes into a world where they are the ‘Hero’ and their home is the ‘Storyteller’.

The Asian Paints Book of Colours is a beautiful collection of new design ideas, colours, visuals and tips to suit one’s décor needs. It is a comprehensive guide to décor themes curated specially for the Indian homes. First is the Contemporary collection which presents evocative décor styles for the true design connoisseur. The Classic Modern collection encompasses the reliable & classic décor styles that consumers have tried and loved. Lastly, the Experimenter collection is for the adventurous ones who want to experiment with more bold and beautiful design styles. The book also deconstructs the styles into quick style tips and decor concepts that consumers will immediately relate to.

To simplify the process of Colour and Décor Selection, the book has been segregated into different Spaces; living rooms, bedrooms, kitchens and transition spaces, and specific décor styles are curated for each of the spaces. So when you do look at the book, you will find expert décor tips as well as material information which will help you do a quick makeover of your home.

Speaking on the newly launched book, Mr. Amit Syngle, President-Sales, Marketing & Technology, Asian Paints Ltd says, “Every home is the embodiment of the person or family that lives there. It is a place that we all want to be special, where every nook and corner must mean something. And so it is our endeavour to help our consumers do just that! It is with great pride that we launch The Book of Colours – Interiors 2016 for our consumers this year which acts like a personal colour consultant. Each décor style has been carefully researched and developed in a way that is sure to resonate with our all consumers.”

So, whether it is transforming your living room with a brand new Contemporary look or giving your dining room a chic update in an Experimenter Style, or transforming your bedroom into a cocoon of warmth with a soft Classic Modern makeover, it is time to refresh your space and make it more beautiful. So kick-off your new year with a resolution to turn your house into the ‘Home Of Your Dreams’ with the Asian Paints Book of Colours! All one needs to do is to get hold of a copy and select the style that he or she is gravitating towards the most.

Welcome home your very own colour consultant! Visit to explore it or visit your nearest dealer.

About Asian Paints

Since its foundation in 1942, Asian Paints has come a long way to become India’s largest and Asia’s third largest paint company, with a turnover of Rs. 127.15 billion. Asian Paints operates in 17 countries and has 23 paint manufacturing facilities in the world servicing consumers in over 65 countries. Asian Paints has always been a leader in the paint industry, pushing new concepts in India like Colour Ideas, Home Solutions, Colour Next and Kids’ World.

Photo Caption:

Classic Modern – bedroom

Contemporary – living room

Experimenter – dining room

Other Stories