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Square Yard’s Property Show Indian Realty Revelry (IRR) Garners a Huge Response

Square Yards, a technology-enabled transaction platform for the primary real estate sector organised Indian Realty Revelry (IRR), a one-of-its-kind property show in India. The two-day event was an astounding success with over 100 properties from A-grade builders. There were 6,000 visitors with almost 1,500 from Mumbai and 1,200 each from Delhi and Bengaluru, making this one of the biggest events in the real estate industry. It was held on 17th and 18th October, 2015.

The IRR was a great platform bringing together well-known builders such as DLF, Godrej, Tata Housing, Lodha, Artha & Brigade, Shapoorji & Palonji, Kalpataru, Embassy and many more who were thrilled at the kind of response they got at the show.

“All the three venues – New Delhi, Mumbai and Bengaluru – were abuzz with activity. It was as if the excitement never died,” says Kanika Gupta Shori, COO, Square Yards, who will soon be travelling to Hong Kong to conduct the next edition of the show over the coming weekend.

There were a host of exciting prizes for those who participated. 48 gold vouchers, 6 holiday vouchers and 8 Titan watches were all up for grabs for people who transacted during these two days.

Events such as IRR are fast becoming the best means to showcase, promote and sell properties. Since its inception, Square Yards has been proactive in harnessing the power of such events. Through its flagship event IRR it has marketed over thousands of world-class Indian properties across the globe.

After tasting success with IRR, the real estate aggregator is now actively working to bring in ground-breaking innovations in the real estate event industry. It will soon introduce the concept of 3D projection of properties at events where visitors will be able to see 3D images of properties, helping them get a more real picture. “Technologies such as 3-D projections could be the game changer in the realty event market,” added Kanika.

About Square Yards

Square Yards is a technology-enabled transaction and aggregation platform for Global real estate. Founded in 2013 and growing at a scorching pace, Square Yards is already the #1 pan-India distributor by revenues for the primary residential real estate in India, and it enjoys a virtual monopoly in the NRI markets. In the last 20 months, Square Yards has been able to generate exceptional growth rates in all key metrics, and currently transacts >300 transactions with GTV crossing USD 400mn a year. Headquartered in Gurgaon, Square Yards has established its presence in 21 Indian cities, 6 countries and serves more than 3500 satisfied customers. It is led by accomplished professionals, ex-bankers, and Ivy school alumni and is backed by the competence of more than 850 employees. Square Yards has and is creating significant barriers of entry through scale, sourcing capabilities, demand aggregation, and use of technology to enable a multi modal distribution platform which will help consolidate its positioning as one of the most innovative, largest and scalable aggregator and e-commerce enabled platforms in India.

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