Press Releases Catches Eyeballs through SMS Campaign

In India, the growth in the mobile market size is expected from $4,314.5 million in 2014 to $15,287.4 million in 2019. This growth is expected at an estimated CAGR of 28.8% which indicates that India is going to be one of the countries that holds largest number of Mobile users. Currently, India is having 1 billion mobile subscribers and now nearly 9 out of 10 are active users.

Realizing the current growth rate of m-commerce industry, , an online-classified site with intuitive customer-centric features has taken a step ahead by taking up the SMS campaign initiative to reach out to the maximum consumer through smartphones. The short message service marketing is one of the simpler, faster and effective strategies to reach out to the masses. With this initiative has experienced an increase of 136% in websites’ direct traffic. This initiative has improved our direct and referral traffic dramatically on each segment.

Mr. Rupesh Kumar, Country Manager, says, “We bring forward this initiative to create buzz around the brand in the growing classified market of India. This initiative helped us in making our brand visible in the online segment. We wish more customers to use our website, so that they can benefit from this facility and enhance their reach. In other words, we are aspiring to create a comprehensive platform that enables locals to scale up their market reach with maximum service. With a great buzz in Indian marketing, we are looking for large scale traffic acquisition on from India”

The company has planned the new marketing strategy to reach out their target audience. Previously, we were driving traffic to the website through the following channels- PPC, SEO, aggregators and direct acquisition. With this new age initiative is experiencing significant growth. Besides facing common entrepreneurial challenges, we were facing the strong challenges to pitch the product in Indian market but, now SMS marketing has solved the problem. The responses are quite interesting and most of our clients reached us through that.

The is dedicated to online classifieds in India. The site provides local platforms to buy, sell, rent and exchange goods. is based in Dehradun, Uttarakhand, India. It was launched in July 2014 with more than 7 million active ads.

About is one of 22 websites of the Padawan Group. It is an online-classified site with intuitive customer-centric features. The website is dedicated to online classifieds in India. The site provides local platforms to buy, sell, rent and exchange goods. Goods as well as services such as Vehicles, Electronics, Real Estate, Leisure, Course, Home, Fashion, Job, Service, Professional Equipment, Special Care, Free Personals and much more can be traded through the website. The site allows user to sell sizeable items such as immovable property and car. It provides ample features to promote businesses, offers job vacancies and sells new as well as used items easily under intensively arranged categories. Wide variety merchandises are arranged in the website under a number of categories and subcategories.

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