You know the old adage: “An apple a day keeps the doctor away.” Well, that’s actually some sound advice. Taking the same thought further, Washington Apple Commission is set to organise a unique country wide roadshow titled ‘The Apple Wagon Tour’ in 89 cities. The core objective of the campaign is to spread the goodness of apples and encourage healthy living in India. Get ready as the grand roadshow of Washington Apples is soon going to create a storm in your city. Straight from the orchards of Washington State, the Apple Wagon is all set to entice you with the best quality apples in your city.
|WAC – The Apple Wagon Tour|
This summer, apple lovers have a reason to rejoice as there are a plethora of fun centric activities planned for consumers across various age groups. The road show spread across two months aims to educate apple lovers about the succulent varieties available in India along with a number of delights. Spot the Apple Wagon at key locations in your city and you may just win yourself exciting prizes every week. All you have to do is take an interesting and fun groupfie at the Washington Apple photo booth, upload it on your social media pages, tag your friends and get maximum likes.
Talking about the initiative, Mr. Keith Sunderlal, India representative of the Washington Apple Commission said, “We are excited to bring in summers with a blast of freshness from Washington Apples. We believe that Washington apples are the Original Health Fruit and through the national campaign, we look forward to bring in the goodness of Washington apples across India. With a host of exciting activities, various contests, games and other engagement activities, our idea is to reach out to maximum consumers and introduce them to the freshness and taste of Washington apples. The roadshow has always been a huge success amongst our discerning consumers and we are certain that it will create even more Washington apple fans in the area.”
The excitement doesn’t end here, Washington Apple Commission has also announced an exciting cooking contest #AppleOfMyPlate to encourage consumers across India to showcase their culinary skills. All you have to do it put together special Washington apple dishes that highlight your skills and share your recipes with pictures at email@example.com. So bring out the best creation and win exciting prizes!
Don’t miss this opportunity…Keep a look out for The Washington Apple Wagon in your city!
Get your hands on the host of delectable Washington apple varieties available at your nearest store.
About Washington Apple Commission
The Washington Apple Commission is an industry initiated self-governing body made up of apple growers and packers from Washington. The Commission is responsible for product promotion, advertising and development of international markets of Washington Apples. The Commission coordinates an International marketing program consisting of trade and consumer promotion, public relations and advertising to promote and expand world-wide demand for Washington Apples.
About The SCS Group
The SCS Group is an agribusiness consulting firm based in Gurgaon, specializing in marketing, International trade and communications strategy related to food, beverage and agricultural products. The firm has an intimate understanding of the evolving tastes and purchasing patterns of premium foods by the Indian consumer as their disposable incomes grow and they integrate into the global economy. The SCS Group represents the Washington Apple Commission in India.