UCWeb Sets New Trend with Audience Engagement Tool We-Media

UCWeb’s We-Media Program, a common platform for all viewpoints to be present together in one place, has seen immense success since its launch in August 2016 through its partnership with some of the biggest television shows including Jhalak Dikhhla Jaa & Bigg Boss 10 and bestselling author Chetan Bhagat. UC News is a key component of UCWeb Inc, an Alibaba Mobile Business Group Company. The We-Media Program, which aims to provide the users with a mix of both regular and niche content, has seen major success in other countries and aims to bring viewpoints from celebrities, bloggers, key influencers or a common man to a single platform.


We-Media was announced earlier this year by bringing on board multiple celebrities including host of Jhalak Dikhhla Jaa Manish Paul, celebrity author Chetan Bhagat and dancer Lauren Gottlieb as independent bloggers on the platform to share their views on Jhalak Dikhhla Jaa show of Colors TV.


UCWeb worked with Chetan Bhagat again for the lunch of his latest Bestseller ‘One Indian Girl’ by hosting special contest for UC Browser users and by writing exclusive blog posts on UC News. Live chat with Chetan Bhagat on UC Browser promoting his new book was a major hit. The event was viewed by over 15 lakh users, and attracted over 1.8 crore users to the campaign page in 3 days alone (Sept 28-30, 2016). UC News attracted a readership of 5 lakh for Chetan’s bonus chapter of the book and helped add over 58 thousand fans to his account. The LIVE CHAT session on UC Browser has also emerged as a powerful tool to connect with masses for celebrities and self-publishers.


UCWeb’s We-Media Program


As part of the latest deal with Bigg Boss 10, under the We-Media program, famous Astrologer Bejan Daruwalla  will analyze the drama happening in the show users and give his predictions in form of an exclusive blog post on UC News. UC News will also offer an exciting sneak peek into the Bigg Boss house and its daily drama by providing unseen footage, upcoming episodes promos, live reactions and celebrity snippets.


We-Media program, famous Astrologer Bejan Daruwalla


Robert Bu, GM, UCWeb India says, “Our role in the ecosystem is to provide the users with a mix of regular and niche content while, at the same time, empower the content provider. With We-Media we aim to help content creators by solving some of the most basic problems they face – finding and attracting the right audience along with monetising traffic. By the end of this year we are looking to reach 30 million daily active users generating traffic of 400 Million PVs daily, making UC News the Number 1 content aggregator in India.”


About UCWeb

UCWeb Inc. (UCWeb), a business within Alibaba Mobile Business Group, is a leading provider of mobile internet software and services. Since the inception in 2004, UCWeb’s mission has been to provide better mobile internet experience to people around the world. The international product portfolio of UCWeb includes UC Browser (mobile browsing service), UC News (content distributor), 9Apps (Android app store), UC Union (mobile traffic and monetization platform), etc. UC Browser is one of the world’s top 3 mobile browsers (as per StatCounter). UC Browser has reached 420 million Monthly Active Users as of August 2016, while 9Apps has clocked over 200 million.


Additional information about UCWeb and its products can be found at


About UC News

UC News is a big-data powered content distributor, serving as a one-stop source of trending and curated news content covering all popular categories that Indian users can consume on the go, with 20+ featured channels including news, cricket, technology, entertainment, movies, lifestyle, health, humor, etc. UC News integrates trending content from social media and partners with traditional media, self-publishers and key opinion leaders for original content. UC News is now available in 4 languages including Hindi, Tamil, Indonesian and English. UC News is major product of UCWeb Inc. – a business within Alibaba Mobile Business Group. UCWeb’s flagship product UC Browser now integrated with news feeds from UC News, is the No.1 mobile browser in India according to StatCounter. 

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