InternetTech

UC Browser signs in with Twitter and Microsoft Bing for World Cup ’16 content aggregation

UC Browser, India’s No. 1 mobile browser with over 55% market share from UCWeb, a business within Alibaba Mobile Business Group, has joined hands with Twitter and Microsoft Bing to provide a mobile gateway to all things cricket ahead of the all-exciting cricket season through the debut of a revamped UC Cricket, which is part of a broader plan to ride on the digital content trend and shape how content will be consumed on mobile Internet. UC Cricket, first introduced in 2013 to offer news and updates about cricket matches, has now evolved to become a comprehensive cricket content platform with over 100% growth in the average daily visitors from the year earlier. UC Cricket now provides complete cricket content such as live score, news, videos, live tweets, photo, stats, previews, commentaries, etc., making it the ideal platform for cricket The Revamped UC Cricket: An all-in-one cricket content aggregation platform UC Browser, Twitter and Bing have a huge user base in the country. The partnership aims to reshape the digital cricket content landscape. According to the partnership, Twitter will provide live, public, and conversational content related to cricket matches on UC Cricket such as trending Tweets of cricketers, and exclusive Twitter-only content from official cricket team accounts such as native videos, Periscopes, Vines, and photos. Moving forward, UC Browser and Twitter are exploring deeper integrations around the cricket season to make the UC Browser experience always-on throughout this exciting cricket season. Bing, a leading search engine of Microsoft, will provide predictions to upcoming games via Bing Predicts. Last year, 83% of the predictions made by Bing Predicts for the world cup matches were accurate. UC Cricket also comes with a series of new features, including a floating widget called UC Express which allows user to access cricket content immediately, and Customizable Notification which enables users to subscribe the upcoming game for push notification update when the game starts.

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