99Games, publishers of India’s most successfully monetized game and Yash Raj Films, Bollywood’s leading Film Production House, today reaffirmed their commitment to work together to publish stellar games for YRFs popular movies by signing a multi-year deal to exclusively publish “Sultan: The Game”, the official game for YRF’s Eid release of Salman Khan starrer Sultan.
“Post the success of FAN: The Game, with incredible player reviews and an average of 4.8 star rating on the Stores, we are excited to work yet again with Yash Raj Films to build an action-centric mobile game for YRF’s Salman Khan starrer, Sultan,” said Rohith Bhat, CEO of 99Games. “99Games has had the pleasure and opportunity of scoring a hat-trick of developing games involving the ‘Khans’ with each of the games reflecting the persona of the celebrity – an intense racing game in ‘Dhoom: 3 The Game’ with Aamir Khan, a more casual and mass appeal game in ‘FAN: The Game’ with Shah Rukh Khan and now an action oriented game in ‘Sultan: The Game’ with Salman Khan, adding to our celebrity portfolio. We believe this renewed partnership will YRF will cement 99Games’ leadership in the Bollywood gaming space,” he added.
“At YRF we don’t look at gaming as an ancillary tool to market films. In fact, that would be a disservice to the opportunity mobile gaming in India presents. For us, it is an independent vertical that drives revenue and gamer engagement. A film-themed game is just the starting point of the product development strategy to get new users on board. The heart of the overall strategy is still about driving KPIs (viz. DAUs, ARPU, ARPPU). And if this can also help translate into first day audience, then why not explore it? In the near future we will create not just movie-themed games but many new concepts and take the mobile gaming agenda ahead,” said Manan Mehta, Vice President – Marketing & Merchandising at Yash Raj Films.
99Games is India’s leading Developer and Publisher of games of international standards for Global & Indian consumers. It takes pride in creating India’s most successfully monetized game ‘Star Chef’ and India’s most downloaded game ‘Dhoom:3 The Game’. 99Games has published over 16 game titles since launch in 2009 and has clocked in 30 Million downloads globally till date. It has a unique growth strategy of addressing the Global and Indian market. With a highly experienced & stable management team working collaboratively for over 5 years, 99Games is considered as thought leaders in the Indian gaming industry. 99Games has raised $5MM to date from quality institutional investors – Kalaari Capital and Ascent Capital.
More details at http://www.99games.in
About Yash Raj Films
Yash Raj Films (YRF) is one of India’s oldest and most respected story-tellers. A 4 decade old film & entertainment company with a fully integrated presence across the entire value chain covering everything from production, worldwide distribution, marketing, home entertainment & brand partnerships to design, licensing, consumer products, interactive media & talent management with offices across India and in US, UK & UAE differentiates it from all studios in the country.