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OPPO to Set-up Unit in Delhi, Invest Rs One Billion

Mumbai: The Shenzhen based Chinese mobile major Oppo that made its foray into India last year, plans to set up a manufacturing unit around Delhi/NCR and pump in Rs one billion into the domestic market in the current fiscal.

Talking to the media at the sidelines of the Oppo F1 series launch here, Sky Li, Oppo Global VP, MD International Mobile Business and President of Oppo India said: “We are looking to set up a fully operational manufacturing unit in and around Delhi and NCR within the next couple of months. The production will begin from August this year with the target of pushing 10 million smartphones into the Indian market.”

Oppo is registered in 140 countries and is operating in over 20 markets worldwide. In 2015, Oppo has seen an exponential 67 per cent year-on-year growth in their global market. This year they plan to maintain the trend in India with a targetted 35000 sales outlets along with 180 plus official service centres.

Oppo plans to capture the imagination of the smart phone users with a dual-proposition of 30 days set replacement and 24 months warranty. Ranked 8th globally in 2015, Oppo had a market share of 3.8 per cent selling around 50 million handsets. “Last year we sold 40 million handsets in China alone and 10 million overseas. This year the target is to sell 60 million globally,” said Sky Li.

The number two in the offline market in China, Oppo is going to launch its F1- the selfie expert- in February 3, that is backed by a silk metal back and will be available in golden/rose gold colours with 4G VoLTE at a value back price of Rs 15,990. Its F1 Plus, the high spec variant of camera-focussed model F1, will be available from April at a competitive price of Rs 26,990.

“By officially announcing our emphasis on camera phones, Oppo reiterates the focus on mobile camera technology. This also reflects our long term commitment to the Indian market and our resolution to grow in this country,” Li added.

Oppo also announced their four year deal with International Cricket Council during which the brand will be their global partner beginning with the World T20 Cup.

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