India’s YouTube Analytics and Marketing company Vidooly announced the launch of their latest CMS platform designed specifically for Multi Channel Networks on YouTube. The platform is designed to cater to the operational and management needs of MCNs of all sizes and in turn help YouTubers to be able to earn more revenue and market their brands in a better manner.
India has a considerable growth in digital consumption rising every year with a significant rise of 30 per cent (better than other media outlets like print, TV, Out of Home and radio), the rise of MCNs is also growing steadily. MCN’s are also helping Youtubers turn their hobbies into full time professions.
“The idea that ordinary people can make a living or even become rich and famous by recording themselves doing things might sound ludicrous to some; but YouTube has made it possible! It has created millionaires out of regular folks by giving them a platform that has the reach that traditional media can’t even fathom. The number of YouTube millionaires is growing every year and so are the challenges they face. Getting hundreds of thousands of views is not a piece of cake. It depends on strategical marketing as much as it does on the quality of content. For a regular aspiring YouTube star, this can be quite intimidating. That’s where MCNs or Multi Channel Networks come into picture. When a Content Creator signs up for an MCN, he/she usually gets assistance in terms of technology that can help them scale up on YouTube.” said Nishant Radia, the CMO of Vidooly about the idea behind the tool.
Vidooly’s dashboard helps MCN’s seamlessly manage their business needs with features like content creator onboarding, in-depth performance analysis of partner channels and automated account management. The MCN admins can fine-tune their partner channels’ performance using actionable analytics data and also identify and reach out to new partners from within the dashboard. Another major feature of the tool is the Financial Module which allows the admins manage partner payouts and generate exhaustive earning reports with ease. Vidooly already caters to more than 3000 YouTube channels and with the launch of the MCN dashboard, it is all set to take the Multi Channel Network by storm.
Vidooly was launched in November 2014 by Subrat Kar, Ajay Mishra and Nishant Radia. It is a YouTube intelligent marketing and analytics suite that helps content creators, brands and multi channel networks (MCNs), to maximize their YouTube organic views, build an audience base and earn more revenues on YouTube. It does this through its software suite that offers advanced features such as video tag suggestion, best time to upload, search rank analysis, competitor tracking, subscriber behavior analysis and influencers collaboration, to name a few.
Since it’s beta launch in November 2014, Vidooly has added 2000+ individual YouTube channels such as Glamrs, IndianFood Network, Apuseries, Myntra and six MCNs, across the globe to their list of customers using their dashboard; nearly 120K videos are uploaded every month through Vidooly’s network while it’s big data engine analyses 500 million plus monthly videos through its platform.
To know more, please visit: www.vidooly.com