ASUS, an emerging player in the smartphone space, has formed a partnership with Pratham Education Foundation to engage with the underprivileged children that will enable them to showcase their creative skills. The announcement is in-line with the initiatives ASUS is taking to pledge its support to the country. Recently, the company announced its manufacturing facility in Sri City.
ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets and smartphones. Driven by innovation and committed to quality, ASUS won 4,326 awards in 2014 and is widely credited with revolutionizing the PC industry with its Eee PC™. ASUS has more than 16,000 employees around the globe with a world-class R&D team of 5,200 engineers. Company revenue for 2014 was approximately US$14.5 billion.
Under the partnership, a drawing contest was scheduled at 10 centers of the foundation in Mumbai. The contest saw participation from over 200 children who were asked to use their imaginations to represent their creativity on paper with colors. The collage of these drawings will be incorporated in a bag designed exclusively for 2000 buyers of ‘Made in India’ ASUS Zenfone 2 Laser that will be available in ASUS exclusive stores and on Flipkart. In addition to the unique bag, the buyers will also receive a Diwali surprise from the ASUS family.
“We are committed to India and actively look for ways to make our presence more meaningful. Like the commencement of our Indian manufacturing facility, our association with Pratham Education Foundation is a step in this direction. We are happy to have been a part of an activity that helped the children indulge in an artistic pursuit and also showcase their talent,” said Peter Chang, Regional Head – South Asia & Country Manager – System Business Group – ASUS India. “Pratham has been instrumental in educating children and empowering them with knowledge. We are certain that this initiative has given them a platform to express themselves through art while also participating in an important extra-curricular activity,” Peter added.
Established in 1995, to improve the quality of education in India, Pratham focuses on providing quality education to underprivileged children. Its geographical expanse covers 21 states in India and reaches out to over 7.7 million children through various programs.