SUBWAY®, the world’s largest Quick Service Restaurant (QSR) brand will be celebrating its 50th anniversary this week. In India, the brand is commemorating the event as Customer Appreciation Day.
SUBWAY® restaurants across India are hosting a Buy One Get One offer on Thursday, August 27, 2015, where customers ordering any six inch submarine sandwich (sub), a salad or a Coke will get another free.
Speaking on the occasion Mr Manpreet Gulri, Country Head Subway Systems India Private Limited said, “This is a special occasion and we wanted to make it more special by celebrating it with our customers whose love for SUBWAY inspires us every day. SUBWAY is committed to continue delighting its customers with good food and good service. We are excited for the future and will keep working towards improving SUBWAY’s reach and offerings.”
Currently operating in 110 countries with 44,188 restaurants, SUBWAY® has come a long way since its inception in Connecticut, USA on August 28, 1965. The first SUBWAY® restaurant was opened by the then 17-year old Fred DeLuca, President and Co-founder SUBWAY®. Starting off with a $1000 loan from his family friend Dr Peter Buck, SUBWAY® has grown into a multi-billion dollar global brand under Mr DeLuca’s leadership.
India remains an important market for SUBWAY® and contributes significantly to the brand’s global sales. “Home to a young population with rapidly evolving consumption patterns and willingness to experiment global cuisines, India is a preferred destination for international QSR brands. SUBWAY looks forward to continue delighting its Indian consumers with the best food and restaurant experience,” said Mr Sanjiv Pandey, Marketing Manager, Subway Systems India Private Limited.
The Indian QSR space has been growing steadily. A CRISIL research of February 2015 expects the segment to retain this momentum growing at 26 per cent CAGR (Compound Annual Growth Rate) to become a Rs 117 billion industry over the next three years.
SUBWAY®’s franchise model of business has been a key contributor to its rapid growth in India. SUBWAY® has 531 restaurants spread across 70 Indian cities and plans to expand its footprint in India through an aggressive growth strategy.
About SUBWAY® Restaurants
Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami and Singapore, the SUBWAY® chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. Their partnership, which continues today, marked the beginning of a remarkable journey — one that has made it possible for thousands of individuals to build and succeed in their own business.
SUBWAY® presently operates more than 500 stores in India, spread across more than 70 cities.
For more information about the SUBWAY® chain, visit www.subway.com
Find us on Facebook India: https://www.facebook.com/SubwayIndia
SUBWAY® is a registered trademark of Doctor’s Associates Inc.
Milestones and Accolades
SUBWAY® is the world’s largest sandwich franchise, and with more than 44,188 restaurants spread over 110 countries, it is also the largest restaurant chain in the world.
- Indian Restaurant Awards organized by Franchise India
- SUBWAY® was declared the Best Quick Service Restaurant of the Year (2011)
- SUBWAY® was declared the Most preferred Quick Service Restaurant of the year Award (2012)
- In April 2013, SUBWAY® was ranked as the number one Worker Lunch Spot based on expense receipts from the first six months of the year by Certify (an expense report management software company)
In April 2013, research firm Millward Brown ranked SUBWAY® as the chain with the #1 Greatest Growth in Brand Value