Paytm, India’s largest mobile commerce platform, and InMobi, the world’s most powerful mobile advertising platform announced the launch of a first-of-its kind, multi level partnership with an aspiration to turbo charge the mobile commerce ecosystem.
Through this collaboration, Paytm marketplace merchants will now have reach to an extended universe of 120 million mobile internet users on InMobi’s Miip d-commerce platform. While earlier these merchants were able to sell only to the Paytm universe, they can now increase their businesses manifold by reaching out to the entire mobile internet community in India. This partnership will power billions of discovery commerce (d-commerce) sessions, thus exponentially increasing the reach of the combined platform.
In addition, the Paytm Wallet is powering the Buy button on the Miip platform. This partnership will create a shopping experience that will enable seamless checkouts on the Miip zone in more than thousands of apps. This would ensure that merchants have higher sales conversions as the Paytm Wallet (with over 100 million users) is optimized to ensure minimum payment failures and provide higher convenience for mobile payments.
“Through this partnership we intend to power m-commerce for all existing and new merchants on our marketplace. They will now have a reach that cannot be matched. Access to a wide market and a user-friendly payment solution are the two most critical elements for SMEs to increase their business. Our association will provide exactly this solution to all these innovative entrepreneurs” said Vijay Shekhar Sharma, Founder & CEO, Paytm.
“This partnership is ushering in a new era of ‘commerce strategy’ in a mobile first world. It combines the power of ‘m-commerce’ driven through commerce destination apps and ‘d-commerce’ distributed on thousands of others apps the user is spending time on.” said Naveen Tewari, Founder and CEO, InMobi. “The Buy buttons powered by Paytm on the Miip platform will make shopping on mobile the most seamless experience for users.”
The third leg of this association is the digital store on the Paytm app, which is powered by InMobi’s Miip. In association with InMobi, Paytm will enable its app users in discovering valuable recommendations on the latest and most essential apps and games for their smartphones. All the apps and games being showcased on the store are free to install and can be easily downloaded from Google Play or the Apple App Store. This digital store will also offer music and video content going forward to meet every entertainment and recreational need of users.
InMobi enables consumers to discover amazing products through mobile advertising. Through Miip, a revolutionary discovery platform, developers, merchants & brands can engage mobile consumers globally. Recognized by MIT Technology Review as one of the 50 Most Disruptive Companies in the world, InMobi enables over 100 billion discovery sessions on mobile devices across a billion users every month, becoming the largest discovery platform in the world.
Paytm is India’s largest mobile commerce platform. With its mobile first strategy, Paytm does more than 100 million orders of various digital and physical goods every month. Launched in 2014, Paytm wallet is India’s dominant mobile payment service platform. Consumer brand of India’s leading mobile internet company One97 Communications, Paytm is head-quartered in Delhi NCR. The company’s investors include Ant Financials (AliPay), SAIF Partners, Sapphire Venture and Silicon Valley Bank.